WALLA WALLA, Wash.--(BUSINESS WIRE)--
Banner Bank has hired Dianne Larsen as its new Senior Vice
President/Director of Marketing. In her new position, Larsen will direct
bank marketing functions including brand identity, communication,
strategic planning, outreach, and market research.
“Dianne is the perfect candidate to head our marketing efforts,” said
Cynthia Purcell, Banner Bank Executive Vice President for Retail Banking
and Administration. “Her years of experience in the financial services
and telecommunications fields coupled with her demonstrated successes
and leadership qualities will be a benefit to Banner’s long term
success.”
Larsen spent a number of years at Washington Mutual, leading the
commercial group’s marketing department. She was responsible for all
marketing activities in support of its multi-family lending, commercial
real estate lending, mortgage banker finance and commercial banking
activities. Prior to joining Washington Mutual, Larsen held a variety of
marketing and sales roles in wireless telecommunications, which
culminated in her running all marketing and sales for Vodafone’s
start-up in Budapest, Hungary. Most recently, Larsen worked for
Clearwire, a 4G mobile internet provider.
Passionate about serving the communities where she works and lives,
Larsen is a member of the board of directors for New Beginnings, a
Seattle non-profit that provides advocacy, shelter and support for women
and children impacted by domestic violence.
Larsen holds an MBA from the University of Washington.
About the Company
Banner Corporation (NASDAQ:BANR), the parent company of Banner Bank and
Islanders Bank, is a $4.2 billion bank holding company operating two
commercial banks in Washington, Oregon and Idaho. The banks serve the
Pacific Northwest region with a full range of deposit services and
business, commercial real estate, construction, residential,
agricultural and consumer loans. Visit Banner Bank on the Web at www.bannerbank.com.
Banner Bank
Pete Thorson, Marketing Assistant, 509-524-5540
pthorson@bannerbank.com
Source: Banner Bank